{"id":2509,"date":"2024-04-25T09:14:33","date_gmt":"2024-04-25T09:14:33","guid":{"rendered":"https:\/\/microharvest.com\/?p=2509"},"modified":"2026-07-14T07:00:35","modified_gmt":"2026-07-14T07:00:35","slug":"vegdog-launches-dog-treat-with-first-of-its-kind-microbial-protein-ingredient-from-microharvest","status":"publish","type":"post","link":"https:\/\/microharvest.com\/vegdog-launches-dog-treat-with-first-of-its-kind-microbial-protein-ingredient-from-microharvest\/","title":{"rendered":"VEGDOG launches dog treat with first-of-its-kind microbial protein ingredient from MicroHarvest"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Novel treat product to be unveiled at the 2024 Pet Food Forum, within Interzoo Europe in Nuremberg<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MicroHarvest\u2019s novel protein ingredient emits an estimated 2-3x less CO2 eq\/kg compared to plant-derived solutions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Study conducted by MicroHarvest in partnership with a Wageningen University Masters program finds that 78.4% of British and German dog owners would consider buying pet food products containing microbial protein\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Hamburg, 25 April 2024 \u2013<\/b><\/p>\n<p><span style=\"font-weight: 400;\">German biotech startup <\/span><a href=\"https:\/\/microharvest.com\/\"><span style=\"font-weight: 400;\">MicroHarvest<\/span><\/a><span style=\"font-weight: 400;\"> have teamed up with animal-free pet food producer <\/span><a href=\"http:\/\/www.vegdog.de\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">VEGDOG<\/span><\/a><span style=\"font-weight: 400;\"> to unveil first-of-its-kind microbial protein dog treat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The novel treat will be presented to the pet food industry on May 6th at the 2024 Pet Food Forum taking place in Nuremberg (Germany) during Interzoo Europe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The innovative VEGDOG snack, which is a first for the dog food market in Europe, combines the new microbial protein from MicroHarvest with tasty potato and apple pomace. Thanks to its hypoallergenic properties, it is particularly suitable for dogs that cannot tolerate conventional protein sources. The high tolerance and digestibility as well as the delicious taste make it the first choice for dogs with severe intolerances and allergies. This also makes the VEGDOG snack interesting for use in veterinary practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MicroHarvest&#8217;s microbial ingredient footprint, offers a sustainability edge equal to insect proteins and significantly surpassing that of plant-derived proteins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pet food has been a focus application market from the onset for MicroHarvest. They recently partnered with a Wageningen University Masters program to conduct the first acceptance study for microbial protein amongst dog owners in the UK and Germany, countries that represent two of the largest premium dog food and treats markets in Europe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study surveyed 1,162 UK and German dog owners and found significant interest, with 77.2% of respondents willing to purchase dog treats containing microbial protein in their composition and 78.4% of the dog owners willing to buy complete dog food containing the protein.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although other innovative pet food products have explored microbial sources like yeasts and mycelium as ingredients, this specific product is the first to be designed with microbial protein derived from bacteria that have been part of our diets for centuries in foods like kimchi, kefir and sauerkraut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A subsequent palatability study carried out by MicroHarvest found that dogs showed a ten percentage points higher acceptance rate of microbial protein treats compared to those made exclusively with poultry.<\/span><\/p>\n<p><b>MicroHarvest co-founder Katelijne Bekers<\/b><span style=\"font-weight: 400;\"> explains: \u201cOur partnership with VEGDOG, coupled with the results of our consumer research, demonstrates the potential for microbial ingredients like ours to offer competitive protein alternatives to the pet food industry. Sustainability is becoming increasingly important for pet food shoppers. Still, there are other purchase drivers to consider, like palatability, digestibility, as well as specific nutritional benefits, like low-fat content; these are all benefits that our protein over-delivers on. With increasing pressure on the supply chain of animal-derived protein ingredients, our solution is a great way to differentiate the protein source choice for pet food manufacturers, being both highly reliable and scalable\u201d.<\/span><\/p>\n<p><b>VEGDOG founder &amp; CEO, Tessa Zaune-Figlar: <\/b><span style=\"font-weight: 400;\">\u201cOur goal at VEGDOG is to show dog owners that they do not have to rely on meat-based products to feed their pets. With this modern approach and our high-quality, healthy and tasty products, we have been able to pioneer a new market. By collaborating with our partner MicroHarvest, we are opening a new chapter and bringing to market a promising snack that demonstrates our ability to innovate.\u201d<\/span><\/p>\n<p><b>Dr. Carla Steffen, head of R&amp;D at VEGDOG<\/b><span style=\"font-weight: 400;\">, further explains: \u201cAt VEGDOG, we are constantly searching for innovative protein sources that benefit our dogs as well as our planet. It is of high importance to us to formulate our products based on scientific evidence. As the microbial protein of MicroHarvest is proven to be highly digestible, palatable and sustainable, it ticks all of these boxes.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a global protein demand forecasted to grow 50% by 2050, by applying modern technology to millennia-old fermentation techniques, MicroHarvest is capable of producing tons of high-quality microbial protein ingredients in just 24 hours, offering a highly scalable and consistent protein solution.<\/span><\/p>\n<p><b>Ally Motta, Animal Nutritionist and Application Specialist at MicroHarvest <\/b><span style=\"font-weight: 400;\">commented:<\/span> <span style=\"font-weight: 400;\">\u2018\u2019Testing has confirmed that our protein ingredient <\/span><span style=\"font-weight: 400;\">has a stable nutritional profile containing all the essential amino acids for dogs. Furthermore, In a live palatability study, we found that the treats containing our ingredient were enthusiastically accepted by 85% of dogs trialed, while treats containing solely poultry meal had a 75% acceptance rate. This confirms the viability of MicroHarvest protein as a rewarding and nutritious treat for dogs.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from the pet food industry, MicroHarvest is developing applications for their microbial proteins in livestock and aquaculture feed with a view to eventually extending their product offering to tailored solutions for the human food market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information about VEGDOG, please visit:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.vegdog.de\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">www.vegdog.de<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Novel treat product to be unveiled at the 2024 Pet Food Forum, within Interzoo Europe in Nuremberg MicroHarvest\u2019s novel protein ingredient emits an estimated 2-3x less CO2 eq\/kg compared to plant-derived solutions\u00a0 Study conducted by MicroHarvest in partnership with a Wageningen University Masters program finds that 78.4% of British and German dog owners would consider [&hellip;]","protected":false},"author":1,"featured_media":3572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<title>VEGDOG launches dog treat with first-of-its-kind microbial protein ingredient from MicroHarvest - 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