{"id":3503,"date":"2025-11-14T10:45:11","date_gmt":"2025-11-14T10:45:11","guid":{"rendered":"https:\/\/microharvest.com\/?p=3503"},"modified":"2026-01-16T10:33:52","modified_gmt":"2026-01-16T10:33:52","slug":"microharvest-and-the-pack-launch-dog-treat-with-first-of-its-kind-microbial-protein-dog-treats","status":"publish","type":"post","link":"https:\/\/microharvest.com\/microharvest-and-the-pack-launch-dog-treat-with-first-of-its-kind-microbial-protein-dog-treats\/","title":{"rendered":"First of its kind UK partnership sees THE PACK and MicroHarvest launch microbial protein dog treats"},"content":{"rendered":"<ul>\n<li>Gut Bites: oven-baked, gut-friendly treats showcasing microbial protein innovation<\/li>\n<li>Tailored for dogs with sensitivities, allergies, and fussy appetites<\/li>\n<li>Study shows 3 in 4 dog owners willing to try pet food with microbial protein<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>London, 13 October 2025<\/b><span style=\"font-weight: 400;\"> \u2013 British animal-free pet food brand <a href=\"https:\/\/thepackpet.com\/\">THE PACK<\/a> and German biotech startup <a href=\"https:\/\/microharvest.com\/\">MicroHarvest<\/a> today announce the launch of <a href=\"https:\/\/thepackpet.com\/products\/gut-bites\">Gut Bites<\/a>, a first-of-its-kind microbial protein dog treat for the UK market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The novel, plant-based, oven-baked Gut Bites combine MicroHarvest\u2019s proprietary microbial protein ingredient with THE PACK\u2019s high-quality allergy friendly recipe, formulated to be gut-friendly and suitable for dogs with sensitivities and intolerances. By pairing a clean, allergy-friendly, and highly digestible protein source with THE PACK\u2019s expertise in functional, plant-based nutrition, Gut Bites provide a healthier alternative to conventional meat-based treats for picky eaters and sensitive stomachs. This collaboration marks one of the first opportunities for UK pet owners to purchase a finished product containing microbial protein, a breakthrough ingredient produced through sustainable fermentation technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A consumer study conducted in partnership with a Wageningen University Masters program in 2024 revealed that 77.2% of UK and German dog owners would buy dog treats containing microbial protein, while 78.4% would consider purchasing complete dog food with the ingredient. Complementing these results, palatability tests showed that even selective small dogs consistently preferred food containing MicroHarvest protein: 58% chose a meal of MPX replacement formula kibble first over the reference and ate an average of 44% more of the MPX kibble (66.3g vs 46.8g).<\/span><\/p>\n<p><b>Damien Clarkson, Managing Director of Prefera Pet Food Uk, which operates\u00a0 THE PACK<\/b><span style=\"font-weight: 400;\">, commented:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u201cOur community of dog owners often tells us they struggle with picky eaters and pets with allergies or sensitive stomachs. Gut Bites is our answer: a delicious, functional treat that\u2019s also allergy-friendly. We\u2019ve always been open to next-generation ingredients and MicroHarvest\u2019s microbial protein stood out as a game-changer. This launch demonstrates our commitment to bringing UK pet parents products that are innovative, healthy, and sustainable.\u201d<\/span><\/i><\/p>\n<p><b>Katelijne Bekers, CEO of MicroHarvest<\/b><span style=\"font-weight: 400;\">, added:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u201c36% of British households own a dog, and the UK cat and dog food market is worth ~\u00a33.9bn annually, so entering this market is a major step in our expansion journey. But for us, this collaboration is about more than scaling; it\u2019s about validation. By working with THE PACK, we\u2019re showing that microbial protein isn\u2019t just a sustainable solution, but one that dogs truly enjoy. Gut Bites is a perfect example of that.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">After a successful market entry in Germany with another partner, we\u2019re excited to now bring our protein to the UK &#8211; a market where pet owners are even more open to innovative new product options.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Feeding the world\u2019s pets requires vast resources \u2013 with an area of land twice the size of the UK currently used to produce dry food for cats and dogs, generating 106 million tonnes of CO\u2082 each year<\/span><span style=\"font-weight: 400;\">. MicroHarvest\u2019s protein addresses this challenge: produced from agricultural side-streams via fermentation, it requires no additional farmland, pesticides, or fertilisers. Its footprint is more than 90% lower than beef, and significantly lower than plant protein. For the pet food sector, Gut Bites represents not only a consumer-ready product but also a proof point that microbial protein can deliver on palatability, digestibility, and sustainability simultaneously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The launch builds on MicroHarvest\u2019s successful 2024 partnership with Germany\u2019s <a href=\"https:\/\/www.vegdog.de\/\">VEGDOG<\/a>, where their\u00a0<\/span><b>dog treat<\/b><span style=\"font-weight: 400;\"> became the first European dog snack to include microbial protein. With THE PACK, the UK will now join Germany as an early market for this next-generation protein solution.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For more information about THE PACK, please visit:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/thepackpet.com\/\">THE PACK | Allergy Friendly Dog Food<\/a><\/p>\n<p><b>More information :\u00a0 <a href=\"https:\/\/www.petfoodprocessing.net\/articles\/19765-the-pack-microharvest-debut-microbial-protein-based-dog-treat\">THE PACK, MicroHarvest debut microbial protein-based dog treat | Pet Food Processing<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Gut Bites: oven-baked, gut-friendly treats showcasing microbial protein innovation Tailored for dogs with sensitivities, allergies, and fussy appetites Study shows 3 in 4 dog owners willing to try pet food with microbial protein &nbsp; London, 13 October 2025 \u2013 British animal-free pet food brand THE PACK and German biotech startup MicroHarvest today announce the launch [&hellip;]","protected":false},"author":1,"featured_media":3504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<title>Microbial Treats for Picky Dogs | Gut Bites by THE PACK &amp; MicroHarvest<\/title>\n<meta name=\"description\" content=\"Gut Bites are microbial protein-based treats for picky dogs, created by THE PACK and MicroHarvest to support gut health, sensitivities, and sustainable nutrition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/microharvest.com\/microharvest-and-the-pack-launch-dog-treat-with-first-of-its-kind-microbial-protein-dog-treats\/\" \/>\n<meta property=\"og:locale\" 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